Are your business communications a weak spot for your organisation? Do you find that customers, staff, and partners do not engage with your business writing, are confused by it, or even worse, ignore it? Then you need my help. Hire me as your business writer, and I will edit, rewrite, and restructure your documentation so that it is clear, easy to read, and presents your message in a way that engages your audience.
Do You Need a Business Writer?
The fact that you are reading this page suggests that you know there are problems with your business communication. You’ve probably experienced issues such as:
- Proposals failing to get the responses you would expect.
- Staff and partners raising lots of questions because they didn’t understand your message or there were key points missing.
- Staff continuing to make the same mistakes, even though there is documentation to tell them the ‘right’ way to do things.
- Staff and partners being resistant to changes that you know will benefit everyone.
- You spend more time answering questions about your business communications that you do writing them.
- People don’t read your communications because they are difficult to understand or are too long.
- You feel that your business writing is that it is below the standard you would expect from other organisations.
If any of these are true, hiring a professional writer, such as myself, is an easy solution. I’ve been writing and editing technical documents and marketing content for almost 20 years, so I know how to write clear copy, explain complex concepts, and persuade readers. Whether you need a quick edit to improve clarity or a complete restructuring of your document, I have the skills to get the job done.
Of course, hiring a business writer is a quick fix, and you may prefer to improve your writing skills and those of your staff. If successful, that can have long-term benefits, but it could be time-consuming and needs to be planned. Also, many people just hate writing, so it doesn’t matter how skilled they are, they’re always going to rush through it and make mistakes.
If you would like an expert to come in and teach your staff about business writing techniques, I recommend Julian Maynard-Smith if you are in or around London. You can get in touch via his site http://betterbusinesswriting.weebly.com.
Making your Business Communications More Effective
If you only take one thing away with you from this page, please let it be this: the most important thing about your business writing is that readers can read it and understand it quickly. We live in a busy world and people just don’t have the time to read overly complex documents that use elaborate, academic-style sentences. Clarity is king – impress people with your message, not your vocabulary.
When you hire me as your business writer, I will:
- Take your existing content and analyse it for ‘pain points’. These are the places in the text where the intended meaning is lost or confused, or where there appears to be information missing.
- Reduce sentence length to improve clarity.
- Make sure the tone of voice is appropriate to your organisation. If you are a finance institution, you shouldn’t be using the same tone of voice as a children’s toy retailer. However, clarity is still the key ingredient. So for more corporate businesses, I’d be looking at a style similar to a broadsheet, and more of a tabloid tone for less formal businesses. Academic-style writing is a big no-no – it just makes sentences more complex than they need to be.
- Check the order of the information you are presenting. It needs to be delivered in an order that makes sense to the reader.
- Make sure the document flows. I will guide the reader from their starting position, past any objections and questions they may have, to where you want them to be.
- Reduce jargon. Note that I don’t look to completely remove jargon – there are times where removing jargon terms can be more confusing. It all depends on how familiar your readers are with the terms, and if in doubt, I cut the jargon out.
- Include descriptive headings and sub-headings so that skim-readers can get a feel for your overall message without even reading your document.
- Promote the benefits of your message, so that when the reader asks ‘what’s in it for me?’, the answer is right in front of them.
- Use ‘power’ terms to create a positive response from your readers.
- Correct grammar and punctuation mistakes.
- Make sure the document is presented in a way that meets any pre-defined requirements, such as layout and structure requirements for proposals.
That’s how I do it, so next let’s look at what some of your ‘pain points’ may be when thinking about hiring me as as your business writer or editor.
Hiring StrayGoat Writing Services for Business Writing or Editing Work
Before you take the plunge to get in touch, you’ll no doubt have some questions. I guess they will be something like this:
Q. “Where will you do the work?”
A. I usually work remotely, and use Skype and email to communicate. Sometimes, I use Remote Desktop to access remote machines, but that is not so common. In most cases, clients send me their work, I rework it, ask questions and send the revised content back. If a client is local to me (I’m in Chesterfield, so we’re looking at Chesterfield, Sheffield, Derby, Nottingham, those sorts of areas), I might work on site if that makes things easier, but for the most part, this is unnecessary. Why waste time commuting?
Q.“We can see you have a lot of technical writing experience and some copywriting experience, but have you actually edited business writing before?”
A. Yes, I have (and technical writing is much more difficult, if that puts your mind at rest!). When working as a freelance copywriter, I edited/rewrote content for Pellikaan, an international construction company that specialises in building leisure centres. In my time working as a technical writer, I’ve also been involved in reviewing and editing project documents such as functional design specifications (FDS). There is a lot of common ground with technical documents and business documents – introducing concepts/ideas, promoting the benefits of a feature/service, explaining how things work, avoiding ambiguity, etc. And let’s not forget, whether I am working as a technical writer, business writer, or copywriter, the work I produce is the ‘voice’ of the business.
Q.“How much do you charge for business writing/editing?”
A. £40 per hour. That’s my set rate for all work, based on time. Usually, I charge in half-day blocks of 4 hours, but if you just want me as a business writer/editor for a couple of pages, we can negotiate that.
Q. “Can you write business documents from scratch?”
A. Yes, but obviously, it takes longer and I will need access to your experts. I prefer to work with existing content so that I have a starting point, but it isn’t a necessity.
Q. “I need a report reviewing today. How quickly can you do it?”
A. It depends on what other commitments I have at the time. If I am between contracts, it could be a same-day business writer service, so get in touch and I will let you know.
Q. “We use HTML and XML content. Are you able to work with that?”
A. Yes. I know HTML and for XML, I will need to know what vocabulary you use, so that I can follow suit (use the correct elements for different types of content, etc.).
Ready to hire me as a business writer/editpr? Of course you are. Please fill in the contact form below and I will get back to you a.s.a.p.