Wake Up! Your Web Site Needs Quality Content! Your business web site needs compelling and carefully crafted copy, and here’s why:
- Your customers are using the web to buy products and services more than ever before, thanks to tablets and smartphones.
- Google is waging war on ‘black hat’ SEO. So the techniques that gave your site a high ranking in the past could now be harming your ranking. Irrelevant links, keyword spamming, and duplicate content are being penalised (and rightly so).
- The popularity of Social Media means it is easy to promote your business to a diverse range of potential customers – but only if you have content people want. Create compelling content, post a link to it on FaceBook, Twitter, etc., and see the good word spread like wildfire.
- Persuasive, carefully written copy convinces people to buy!
Interesting, well-written content that uses keywords correctly is the way forward – Google does not punish good content that people like.
As a certified SEO Copywriter (Success Works SEO Copywriting), I can create content that works for Google and, more importantly, entices visitors and convinces them to buy. After all, what is the point in having a high ranking web site if your sales pitch is uninspiring and doesn’t convert?
Crafting Great SEO Copywriting for your Web Site
To make sure your web site delivers the sort of content that appeals to potential customers, I need to identify your target market. You see, the idea of understanding the psychology of your reader is not something that is exclusive to technical writing – it applies to just about all written communication, from journalism to signage. Once I understand who your customers are, I can figure out what they need, desire, expect, and seek from your web site. And believe it or not, that’s half the battle won.
The next step is to create a pitch that appeals to the reader and is also appropriate to the stage of the sale cycle. For example, if your page is designed for people who are new to your product, the copy needs to explain the key benefits and be more informative in tone, rather than a hard sell. But if the page is the final ‘call to action’ in the sales process, it really needs to urge the reader to click ‘Buy’ or to make a call.
The pitch also needs to use language that is appropriate to the customer. If they are completely new to your industry, customers are likely to need a journalistic approach, but expert buyers may find this too simplistic.
Being able to empathise with your readers and create content that appeals to their specific needs is what I do best. A subtle blend of information design and copywriting know-how results in content that gets the sales without resorting to hard sell techniques.
I know what you are thinking – “but can you get my site on page 1”? The truth is, no, I can’t guarantee that. And nobody else can either, not in the long-term. There are many different SEO factors that contribute to a page 1 rank, and these cannot be addressed through your page content alone. For example, social media sharing of your pages and sites linking to your content play a huge part (if Google thinks your pages are popular, it helps your rank, as the logic is that popular pages are relevant pages). But what I can do for you is to give your content a better chance of success, by creating copy that:
- Appeals to customers
- Is optimised for Google
- Avoids the ‘black hat’ techniques that Google hates.
Visit www.straygoatcopywriter.co.uk For More Info
Using Content to Compete with the Big Boys
Here’s where the SEO (Search Engine Optimisation) part comes in. To fulfil their potential in Google’s rankings, your pages need to have certain metadata, including TITLE and should also use keywords in certain locations. Researching the keywords for your website, and targeting niche keywords, could make your business more competitive than you’d have thought possible. Because while you may not have the resources or established reputation that the leading sites have, you may be able to outperform them in areas that they have overlooked – such as niche keywords. For example, let’s say you run a DIY store and launch a new web site. At first, you are going to find it hard to compete with the big name stores for the most popular search terms. But by researching keywords for your industry, I can target search terms that are still attracting visitors, but are far less competitive. That is how you can gain an advantage, while also creating pages that target the most popular terms. When used in conjunction with an SEO marketing campaign that includes link building and social networking, this can help you develop a powerful online presence.
Keeping Up-to-Date with the SEO World
Google changes its algorithms regularly in a bid to make its search results more accurate. As a result, the playing field changes frequently. To keep ahead of the game, I regularly read updates from some of the leading names in the SEO industry, and follow their advice when creating your content. Throughout all of the changes, one thing has remained the same – good content is successful (as long as the underlying code is formatted right).
To reduce the chance of your content being penalised by future updates, I always write for humans first, Google second. Because Google doesn’t penalise good writing. (Not yet, anyway). For long-term success, I create content that is designed to:
- Appeal to people. Humans buy your products not Google.
- Turn your visitors into paying, loyal customers who believe in your products and brand
- Achieve better rankings through ‘organic’ methods. That means no keyword spamming or content duplication.
Whether you are looking for new articles, sales pages, or product information pages, I am here to help. Remember, I am also a technical author, so unlike a lot of copywriters, I am pretty comfortable dealing with technology products. [/fusion_text]