Daily UX writing challenge. Day #2

Daily UX Challenge Day 2 - Craig Wright - Straygoat Writing Services Ltd.

In this series of blog posts, I'm exploring the world of UX writing by completing the Daily UX challenges set by https://www.dailyuxwriting.com.

This post covers the challenge for Day #2.

Scenario

A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.

Challenge

Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.

  • Headline (40 characters max)
  • Body (175 characters max)
  • Buttons (25 characters max).

My answer

A phone showing a football news app.

Text:

Live updates of all the big game action. With Soccernow, you'll never miss a goal, save, or dubious VAR decision again. Choose your team to enjoy live scores, game reminders, and highlight videos on your phone.

Although this challenge is aimed at parents, I decided to go for a more generic approach that would appeal to anybody who can't attend a game or watch live elsewhere. I thought it was important to make it clear that the app doesn't just offer score updates, which are available in many places. So I emphasised the updates about the game action, not just the goals. And tried some very light humour about VAR to suggest that the app makers understand the audience.

Looking for a UX writer?

Do you need a UX writer for your project? I'd love to hear from you. I've worked in software teams for most of my career as a technical writer and have trained as a content designer and copywriter too. I know about user journeys, work flows, and user-centred content. Microcopy, long form content, I can do it all.

Craig Wright is an experienced technical writer based in Chesterfield, UK.  He hates writing about himself in the third person, so I shall stop now.

Always interested in new content writing opportunities. Remote working preferred.

Craig Wright technical author

Craig Wright is an experienced technical writer based in Chesterfield, UK.  He hates writing about himself in the third person, so I shall stop now.

Always interested in new content writing opportunities. Remote working preferred.

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