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As a technical writer, I know about creating user-centred content.  But I’ve never worked as an out-and-out UX writer (although I have written microcopy for software as part of my tech writing work). I’d like to explore the world of UX writing, so I decided to do the Daily UX challenge set by

With this series of posts, I’ll present the challenge and how I responded to it. Hopefully, it will show that technical writers are a great choice for UX writing work. Or perhaps you’ll think that I should stick to the long form copy!

Here’s the day 4 (of 15) challenge.


A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.


Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee. .

  • Headline (45 characters max)
  • Body (175 characters max)
  • Buttons (25 characters max).

My answer

I went for the tried and tested copywriting technique of benefits first on this one. The headline and bulk of the copy focus on the benefits to the user and what’s on offer. A simple, direct message.

As it is a subscription service, I also wanted to include the cancel at any time part. Just so that users know they are not tied into this service for long periods.

The feedback was: 

“This is good work, Craig. It’s kind of interesting, you’re not the first (and probably won’t be the last) to lead with the value proposition of “avoid waiting in a line/queue” type of message. “


Looking for a UX writer?

Do you need a UX writer for your project? I'd love to hear from you. I've worked in software teams for most of my career as a technical writer and have trained as a content designer and copywriter too. I know about user journeys, work flows, and user-centred content. Microcopy, long form content, I can do it all.

Techncial Writer, Craig Wright

Craig Wright is an experienced technical writer based in Chesterfield, UK.  He hates writing about himself in the third person, so I shall stop now.

Always interested in new content writing opportunities. Remote working preferred.

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