Technical Writer for 4energy

"I Would Recommend Straygoat to Any Business"

“We approached Craig Wright of Straygoat Writing Services to improve the availability and quality of documentation to support internal processes and customers alike. We had worked with him before and have been really pleased with his ability and professionalism. He helped us by producing reference and user documentation to support marketing, sales, production and installation for our new range of Coolflow and Smartset products. I really liked his ability to work well with both 4energy employees and external contractors in a manner which complemented the engineering team and found the experience very positive. I would recommend Craig and Straygoat to any business that requires a professional and very capable technical author.” Pat Tindale, Chief Executive Officer, 4energy Ltd.


“Craig Wright managed the entire documentation work stream at 4Energy from brochures, though to user manuals and installation guides. Craig combined professionalism with a conversational style in his writing that engaged the reader, often of subject matter that was both complicated and dry, but always managing to make it interesting and accessible.” “Craig’s ability to converse with technical staff and illicit the finer points of the subject was excellent and combined with his attention to detail meant that nothing was left un-said or ambiguous in the text. He headed our documentation development team and was responsible for other people’s work, wrestling with managing our Confluence document management system and providing the sign-off for production of the final materials. All of which he achieved with great aplomb. Also, his background in SCADA was particularly useful in not only documenting what SMARTset does, but helping to steer its functionality to fit with industry trends.” Steve O’Hara, Chief Information Officer, 4Energy Ltd.
Sounds interesting? Take a look at the case study.

Achievements at 4energy

In 2012, I was hired by 4Energy as a technical author. Initially, my brief was to create documentation for the manufacturing process of their CoolFlow 2.0 free-air cooling product, but I ended up doing a whole lot more:

  • Documented the manufacturing process for shop-floor staff in the UK and abroad (MS Word)
  • Created the documentation workflow and document release procedures
  • Produced installation training documentation for the COOLflow product in data cabins (MS Word)
  • Wrote the installation manual for 4energy’s proprietary controller device (MS Word)
  • Created a user guide for a cooling system installed in a data centre in Derby (MS Word)
  • Produced wiki-style documentation for SMARTset software (Confluence)
  • Designed and wrote training presentations for SMARTset software (PowerPoint).

As you can see, I can turn my hand to a wide range of end-user documentation, including manuals, user guides, process instructions, and training material. I can also write marketing documentation to promote your products and services too.

The approach I took to the content was to:

  • Use ‘chatty’ language and tone. The subject matter can become quite technical and there is a fair amount of industry jargon that has to be used, so it was important to limit that as much as possible and to keep the content as accessible as possible.
  • Incorporate a dash of copywriting, particularly in conceptual sections. It was important to make the content engaging, so I used marketing techniques to promote the benefits of features in introductory sections. This helps to give users the context of when and why they would use certain features, and also creates a positive impression of the product.
  • Provide complete information, not just ‘how to’. It is important that customers understand the key principles of the software and understand the relationships between different items in the database – if they know this, they will be able to get up and running far more quickly. So the documentation explains not just ‘how to’, but also ‘when to’, ‘why’, ‘what happens if you do/don’t’, etc.