Daily UX writing challenge. Day #11

As a technical writer, I sometimes do some UX writing for the software products I work on. I decided to look into UX writing as another service I could offer, so took the daily UX challenge at https://www.dailyuxwriting.com.

Here's the day 11 (of 15) challenge.

Scenario

An elderly user is doing a Google search to find an easy way to buy contact lenses online.

Challenge

Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it.

Title: 60 characters max
Meta Description: 160 characters max

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My answer

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Text:

Heading: Buy contact lenses online. Free delivery every 30 days

Text: Buy your contact lenses from us and we'll deliver them to your door, every 30 days. Great prices, wide range of lenses available. Click to see for yourself.

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For this one, I focused on the benefits. The user needs contact lenses, so buying contact lenses is front and center with the regular delivery the main benefit. Then I've tried to reassure them about prices and the range of lenses available. The click to see for yourself is intended to have the double meaning of seeing the range and also being able to see when they have bought contact lenses.

I didn't make any special concessions for elderly users here, other than to use clear terms and keep the message direct.

Looking for a UX writer?

Do you need a UX writer for your project? I'd love to hear from you. I've worked in software teams for most of my career as a technical writer and have trained as a content designer and copywriter too. I know about user journeys, work flows, and user-centred content. Microcopy, long form content, I can do it all.

Craig Wright is an experienced technical writer based in Chesterfield, UK.  He hates writing about himself in the third person, so I shall stop now.

Always interested in new content writing opportunities. Remote working preferred.

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