As a technical writer, I sometimes do some UX writing for the software products I work on. I decided to look into UX writing as another service I could offer, so took the daily UX challenge at https://www.dailyuxwriting.com.
Here's the day 8 (of 15) challenge.
Scenario
The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.
Challenge
Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?
Headline: 30 characters max
Body: 45 characters max
Button: 25 characters
My answer
For this one, I thought about what would be important to the user: who the band are, where they are playing, when they are playing, and how to book a ticket. I've missed an important factor here - the price! But let's assume that will come on the book tickets page of the app.
To make the ad a bit more compelling, I've tried to emphasise that this is a rare opportunity to see the band play live. And yes, the name Exit Exit is a homage to The Royle Family - Jim Royle mocking Anthony's attempts to manage a band, well spotted!
Looking for a UX writer?
Do you need a UX writer for your project? I'd love to hear from you. I've worked in software teams for most of my career as a technical writer and have trained as a content designer and copywriter too. I know about user journeys, work flows, and user-centred content. Microcopy, long form content, I can do it all.
Craig Wright is an experienced technical writer based in Chesterfield, UK. Â He hates writing about himself in the third person, so I shall stop now.
Always interested in new content writing opportunities. Remote working preferred.
