Web Copywriter

Benefits-Focused Content that Generates Sales

If you sell products or services, it’s important that your web content ranks high in Google and appeals to your target market. It needs to capture people’s attention, communicate in terms they understand, and compel them to buy or make contact. As a web copywriter, I can do that for you.

As well as being a qualified technical writer, I’m also a trained SEO copywriter (I am a graduate and lifetime VIP member of Heather Lloyd-Martin’s renowned SEO copywriting programme, and a member of the Pro Copywriters Network). Copywriting and technical writing are very different skills, although they do have some cross-over. But as I know both approaches to content, you get the best of both worlds.

And as I mostly work in ‘technical’ industries, I am quite comfortable working with complex and ‘geeky’ products. Although I can promote any type of business, as you’ll discover below.

Craig Wright

Craig Wright

Technical Writer

Copywriter, B2B Copywriter, SEO Copywriter…Whatever You Need

Your content needs to connect with your target market. To make that happen, I need to understand who your ideal customers are and what your competitors are able to offer them. From that position, I can promote your products and services by looking for different sales angles or by appealing to your customers in a different way. The key is to approach this from the customer perspective and not make it all about your business.

Your customer wants to know ‘what’s in it for me?’ And that’s what I tell them.

Samples of Copywriting Work

You’re probably expecting my copywriting projects to be technical copywriter jobs, but that’s not the case. I’ve created sales copy for lots of different types of business, from scrap car companies and chicken house builders to zoo development designers and stage illusionists.

Here are some samples from a handful of projects: a massage offer, a solicitor’s home page, an online floor plan service, a stage illusionist web site, and a data centre cooling blog post. All of these examples have been trimmed down, just to give a taste of my work. (Apologies for getting a bit text-heavy here, but I don’t have the artwork for the content).

Thai Massage Offer – Direct Email

Stressed and Aching?
Thai a Little Tenderness

Right now, Claridge’s hotel are offering an amazing 51% off their luxurious Thai massage service (offer price £99, normal price £199).

Luxurious Thai Massage Over 50% Off!

Lasting 90 minutes, your Thai massage therapy will relax your muscles, help the flow of energy through ‘sen’ points, and leave you feeling calm and refreshed. All you need to do is lie back and enjoy as your masseur expertly rubs and stretches your body. And don’t worry, there’s no need to take your clothes off.

This really is an exceptional massage. But then you wouldn’t expect anything less from Claridge’s hotel, would you?

Web Page Copy for Solicitor

Don’t Give Up.
Solicitors’ Negligence is not the End of your Claim

Do you feel let down by your solicitors? Don’t worry, we understand what you are going through.

Right now, you are unhappy with the way your claim is progressing and feel disheartened, frustrated, and maybe even angry too. How do we know this? Because Lamb and Co. regularly help people who, like you, have suffered due to other solicitors’ negligence.

By taking over their claims or beginning professional negligence claims against solicitors, we get our clients the compensation they deserve. We can do the same for you, too.

Web Page Copy for Floor Plan Sketch Service

Put your Time to Better Use with our Floor Plan Sketch Service

We’ll turn your quick sketch into a professionally rendered floor plan for as little as £3.50

The time you spend creating floor plans is costing your business. Think about it. How many hours have you spent drawing floor plans instead of selling and letting properties? With the Virtual 360 Sketch to Floor Plan service, you will never need to create a floor plan again.

Here’s how it works:

  1. You make a quick sketch of the layout you need.
  2. You email or fax the sketch to us.
  3. Our experts use our professional software to create your floor plan
  4. We send the finished floor plan back to you within 24 hours.

With our outstanding floor plan software, we can create any type of floor plan you need.

Web Page Copy for Stage Illusionist

Sean Alexander – The Confusionist

As a master illusionist, Sean will perform seemingly impossible feats of telepathy, right before your very eyes. Using his vast repertoire of astounding mind-reading illusions, Sean will challenge your faith in logic and reason.

Imagine flicking through a book and picking any word at random. Within a split-second, Sean announces that exact word to everyone. You know he can’t possibly have read your mind, that there must be a technique. But how did he know which page you would open? How did he know which word you would choose?

The Confusionist’s mind-reading show doesn’t just mess with your mind. From amusing acts of apparent telepathy to the dangers of playing Russian Roulette with a spectator, Sean will toy with your emotions and leave you breathless.

Fast, exciting, and engaging, Sean’s Mind-Reading show will leave you wondering about the workings of the human mind. Are our thoughts really so predictable? Are we all more alike than we dare imagine?

Blog Copy for Data Center Cooling (B2B)

Maximise space, power and optimisation in your DC using SMARTset

The key challenge in any data centre is to achieve the best possible balance between environmental conditions, energy-efficiency, and capacity.  Typically, when we work with data centre customers, we discover that:

  • The data centre is closer to the capacity limit than necessary. This can mean that additional equipment can’t be installed without breaking the environmental limits.
  • There are hot-spots in the data centre, a cause of energy wastage
  • Energy use and costs are higher than they need to be
  • Data centre managers do not have enough information about their estate.

By using SMARTset, we can help customers address these issues and make their data centre as cost-efficient as possible.

We’re going to look at an example scenario that illustrates how SMARTset can help.

The Data Centre Efficiency Challenge

While every data centre is different, the following example shows a common scenario that we face, and solve, with SMARTset and other 4energy technology.

Let’s say you have a data centre with 300kW of cooling capacity, supplied by six 50 kW DX ACUs. Initially, the data centre operates with an IT load of 140 kW and a PUE of 1.9 at 22°C and N+2 redundancy.

You expect the data centre to have a significant amount of spare cooling capacity, so that you can add extra equipment as needed. But shortly after deploying the data centre, there are problems with cooling distribution – hot spots are forming. This results in unnecessary energy use, and associated costs, and also means you cannot add extra equipment without breaking environmental standards.

So the challenge is simple – can SMARTset help you to solve the cooling distribution issues, make the data more energy- efficient, and reduce your costs?

Making your Data Centre More Space and Energy Efficient with SMARTset

Why does a data centre with seemingly enough cooling capacity suffer from hot spots? In our experience, it is usually because the data centre has been deployed without following best practices. By using SMARTset, you can avoid and resolve these issues.

This is how we would use SMARTset to optimise your data centre:

  1. We install SMARTset and, if necessary, environmental sensors. We use wireless temperature sensors, as these can be placed in the data centre without causing disruption to the existing infrastructure. If there is legacy equipment in the data centre, we can also make it ‘smart’ by connecting it to SMARTstation PI devices.
  2. We use SMARTset to monitor the data centre. Data from the sensors and your existing equipment is displayed on customisable dashboards, which present the information in a variety of graphical displays (‘widgets’).

    The Layout Viewer widget provides a thermal map of the room, which we use to identify hotspots.

  3. We use SMARTset’s Optimisation feature to plan a more efficient layout. With this feature, we have a plan of the room as it is now, and can move equipment around on the plan to see how the relocation will affect the cooling distribution. From this, we can determine the best way to balance the air flow distribution and reduce the maximum rack inlet temperature and the PUE.
  4. We turn up the average rack inlet temperature and turn off all unnecessary ACUs. In this scenario, the data centre could run at 3°C higher and 1 ACU could be turned off completely, reducing the cooling power by 15% and decreasing the PUE to 1.7.

The Result

After using SMARTset to monitor and optimise the data centre:

  • Available cooling capacity has increased by 25%
  • Cooling power has been reduced by 15%
  • PUE has been reduced to 1.7

Not only have energy and cost savings been made, but the rise in available cooling capacity means that extra equipment can be added without breaking environmental limits. There is no need to invest in a new site.

Of course, the site also has SMARTset installed, which you can use to manage your estate more effectively. It has a wealth of features for monitoring data estate-wide (holistic view) or you can drill-down to view data for specific devices. It can generate alarms and reports, issue controls, and is accessible from smartphones, tablets, and desktops. And as you add more equipment to the data centre, you can use Optimisation to make sure the equipment is positioned in the best possible place.

Hire me as Your Web Copywriter

To get decent rankings on Google and the other search engines, you need a regular supply of good content. That content needs to be optimised for SEO and written to appeal to your customers. We need them to like it, share it, and most importantly, to act on it by making a purchase. I can help you with all of these things, and I’m not shy of writing about technical products either.

If that all sounds good to you, please get in touch and let me know what you need.

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