Craig Wright, UK Technical Author

Copywriting

Craig Wright, Technical Writer and Copywriter

Copywriting

Craig Wright – Technical writer and copywriter

Technical Writer, Craig Wright

Let’s make people care about your products

If you sell products or services, it’s important that your web content ranks high in Google and appeals to your target market. It needs to capture people’s attention, communicate in terms they understand, and compel them to buy or make contact. As a web copywriter, I can do that for you.

And as I mostly work in ‘technical’ industries, I am quite comfortable working with complex and ‘geeky’ products. Although I can promote any type of business, as you’ll discover below.

Give your readers the information they want

Your content needs to connect with your target market. To make that happen, I need to understand who your ideal customers are and what your competitors are able to offer them. From that position, I can promote your products and services by looking for different sales angles or by appealing to your customers in a different way. The key is to approach this from the customer perspective and not make it all about your business.

Your customer wants to know ‘what’s in it for me?’ And that’s what I tell them.

Samples of Copywriting Work

You’re probably expecting my copywriting projects to be technical copywriter jobs, but that’s not the case. I’ve created sales copy for lots of different types of business, from scrap car companies and chicken house builders to zoo development designers and stage illusionists.

Here are some small samples from a handful of projects. All of these examples have been trimmed down, just to give a taste of my work. (Apologies for getting a bit text-heavy here, but I don’t have the artwork for some of the content).

Forward Vision B2B Brochure

 

I created content for this Forward Vision Solutions brochure, which promotes their meeting room technology to businesses. The image shows the opening pages, which are promoting Forward Vision Solutions as service providers. Other pages focused on the different products and services they provide.

Thai Massage Offer – Direct Email

Stressed and Aching?
Thai a Little Tenderness

Right now, Claridge’s hotel are offering an amazing 51% off their luxurious Thai massage service (offer price £99, normal price £199).

Luxurious Thai Massage Over 50% Off!

Lasting 90 minutes, your Thai massage therapy will relax your muscles, help the flow of energy through ‘sen’ points, and leave you feeling calm and refreshed. All you need to do is lie back and enjoy as your masseur expertly rubs and stretches your body. And don’t worry, there’s no need to take your clothes off.

This really is an exceptional massage. But then you wouldn’t expect anything less from Claridge’s hotel, would you?

Web Page Copy for Solicitor

Don’t Give Up.
Solicitors’ Negligence is not the End of your Claim

Do you feel let down by your solicitors? Don’t worry, we understand what you are going through.

Right now, you are unhappy with the way your claim is progressing and feel disheartened, frustrated, and maybe even angry too. How do we know this? Because Lamb and Co. regularly help people who, like you, have suffered due to other solicitors’ negligence.

By taking over their claims or beginning professional negligence claims against solicitors, we get our clients the compensation they deserve. We can do the same for you, too.

Web Page Copy for Floor Plan Sketch Service

Put your Time to Better Use with our Floor Plan Sketch Service

We’ll turn your quick sketch into a professionally rendered floor plan for as little as £3.50

The time you spend creating floor plans is costing your business. Think about it. How many hours have you spent drawing floor plans instead of selling and letting properties? With the Virtual 360 Sketch to Floor Plan service, you will never need to create a floor plan again.

Here’s how it works:

  1. You make a quick sketch of the layout you need.
  2. You email or fax the sketch to us.
  3. Our experts use our professional software to create your floor plan
  4. We send the finished floor plan back to you within 24 hours.

With our outstanding floor plan software, we can create any type of floor plan you need.

Web Page Copy for Stage Illusionist

Sean Alexander – The Confusionist

As a master illusionist, Sean will perform seemingly impossible feats of telepathy, right before your very eyes. Using his vast repertoire of astounding mind-reading illusions, Sean will challenge your faith in logic and reason.

Imagine flicking through a book and picking any word at random. Within a split-second, Sean announces that exact word to everyone. You know he can’t possibly have read your mind, that there must be a technique. But how did he know which page you would open? How did he know which word you would choose?

The Confusionist’s mind-reading show doesn’t just mess with your mind. From amusing acts of apparent telepathy to the dangers of playing Russian Roulette with a spectator, Sean will toy with your emotions and leave you breathless.

Fast, exciting, and engaging, Sean’s Mind-Reading show will leave you wondering about the workings of the human mind. Are our thoughts really so predictable? Are we all more alike than we dare imagine?

Let's get your content project started. Get in touch and let me know what you need.

craigwright@straygoat.co.uk

+44 07954141761

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